The editors of MediaPost’s OMMA Magazine and OnlineMediaDaily have selected U.DIG CCO Alan Schulman as one of thier 2011 Online All Stars.

The Online All Stars began in 2005 to honor the individuals — media strategists, marketers and creatives — who are the innovators, visionaries and evangelists that “any team would want on the front line.” Schulman joins co- inductees Joon Park, CCO of Firstborn Multimedia and Mike Geiger, Chief Digital Officer of Goodby Silverstein as well as former inductees including industry leaders Rishad Tobaccowala, CEO of Denuo and chief innovation officer of Publicis Groupe Media (2005 Media All Star); Carol Kruse, vice president of global interactive marketing, The Coca-Cola Company (2007 Marketing All Star); and Anne Lewnes, SVP of Global Marketing, Adobe (2010 Creative All Star).

Thanks OMMA!

http://cdn.livestream.com/embed/digiday?layout=4&clip=pla_e2db1b58-f319-4b5b-9bfe-4e6971c99340&autoplay=false

Adobe's Agency Partner Story on U.DIG

U.DIG > The Digital Innovations Group was the feature Adobe Partner Agency in last week’s Recent Work Feature.  The MusicFest Social Media Dashboard and corresponding heat mapping feature drew the attention of Adobe enough to make us their feature agency partner of the week.  Thanks Adobe.

Here’s a link to the dashboard:

http://www.skyhookwireless.com/spotrank/CMA.php

More and more marketers are recognizing that “Campaign-based” mindsets are becoming a thing of the past. In this era of realtime, 24/7 listening, LBS messaging and social monitoring, more and more brand management teams are evolving towards Brand as Channel:  that is, Brands being in the Content Creation, Curation, Syndication and Application business – rather than just thinking from linear campaign to campaign.

As an industry innovator in developing new ad units and content formats for new platforms and technologies, Alan Schulman, CEO of U.DIG > The Digital Innovations Group, revealed how key marketers are transforming their brand teams and messaging approaches from campaign-based mindsets to becoming pervasive content creators/syndicators.  This approach to communications as “Brand as API / Channel content providers” to audiences on a realtime, 24/7/365 basis drew great response from the marketer crowd – including for guest marketer panelists from American Express and State Farm.

Is this what the future of Brand Management looks like in the digital age?  Alan believes so, and thinks the subject and cases are worthy of debate and deeper conversation.

Minnie Pearl.  Buck Owens.  Grandpa Jones.  All your favorite Hee Haw memories come rushing back in this new site from U.DIG for the Gaylord Entertainment Classic Series Hee Haw.  Order yours at www.heehaw.com

For Brand marketers sponsoring stages in Nashville during the four day CMA MusicFest.  U.DIG created a Social Media dashboard that integrated heat-mapping to allow event sponsors to see real-time movement of fans to and form their branded stages. As headline performers would “tweet” special appearances by unannounced artists to join them onstage, sponsors could watch in real-time as fans migrated towards their stages.

Leveraging GPS location technology, U.DIG recently developed an H-D Routes smartphone application to enable Harley riders and devotees to tap into the top rides within a 100 mile radius of their current location.  It even features the Harley rumble when you throttle the phone.  Simply choose your state, your present location,  tap and go.  The app also suggests a recommended discounted playlist from iTunes timed to accompany your ride from some of Southern Rock’s greatest bands.  Stay tuned for more on this wicked new app coming soon.

Recently, U.DIG brought a whole new look to the Country Music Association’s www.cmaworld.com.  The home of the Country Music Industry in Nashville, the CMA website serves members, fans and the world media with the latest in Country Music news and industry knowledge.  Special thanks to our friends at the CMA for the wonderful opportunity to get to know it’s talented members.

Formerly know as OVAB, U.DIG recently launched the web-based home of the Digital Place-Based Advertising Association – www.dp-aa.org   As members of the DPAA Agency Advisory Board, it was our honor to help relaunch this exclusive association of place based networks helping to reach consumers wherever they are.  The site features a variety of industry planning, buying, standards and statistics for media planners, buyers and advertisers seeking richer information on this fast growing medium.